8 SEO Parameters to Ensure Before Launching Your New Website
The majority of businesses out there tend to focus their new website on an exceptional design. This is sometimes the only criteria when they construct their online presence, and although the pursuit of aesthetics is a noble venture in any enterprise, it isn’t prudent to make it the only one. It is true that people are more swayed by superficial characteristics, but this is not the final word when it comes to driving traffic to your website or enjoying a successful sales campaign.
So, what do you do to capture the maximum amount of traffic for your website?
You recognize the importance of Search Engine Optimization.
The best SEO parameters for launching a new business website are learnt through experience.
Remember that most marketers, leading or upcoming, have a major preference for properly executed SEO campaigns and that means something. It is very important to begin in the right fashion as optimization is a tough thing to accomplish in this regard.
The following tips are an essential SEO checklist before launching a website, that can help you know exactly what you need to do to make your website the most effective there is!
- Speed Is of The Essence
One of the foremost things to a good SEO plan is speed, which mitigates bounce rates that have the potential to do irreparable damage. If you successfully create a fast website, you will automatically be a step ahead of your competitors. Research states that on an average, 70% of Google-analysed pages take about 7 seconds to load, with some even taking 22 or more seconds to do so.
Google offers a tool named “Test My Site”, with which you can understand how to enhance your site speed on all devices, by simply entering your website’s URL and hitting “Analyse”. The result will provide you with site speed on both desktop and mobile.
- Don’t Delay Mobile Optimization
The 21st century brought with it an influx of mobile phones and today, most people access the internet on the move. The importance of a mobile phone has been established as irrevocable and, as a result, Google has changed its tactics while indexing sites. Going forward, site indexing and rating are going to be done on the basis of mobile experiences, and if you have a website with optimizations for both a desktop and a mobile phone, this development shouldn’t have a serious effect on you.
On the other hand, if you own a website with different setups for desktop and mobile, your site rank may go down post mobile-first indexing. In the future, mobile searches will not only serve to elevate your rank but will also assist in customer engagement to rake in the revenue.
- Precede Website Launch with Content Creation
Content marketing is a tool that you cannot forgo If you are looking to establish yourself as someone of note on the internet. This is one of the most important things to check before launching a website. The best avenue for utilizing keywords is through content and it helps to draw significant organic traffic. Blogging is both fast and easy for skilled writers and so, make it a point to have them write several keyword-rich relevant articles or blog posts before your site goes live!
- Attention to Search Console and Google Analytics
SEO parameters are definitely important, and analytics is what contributes to their growth. The comprehension of what’s going on on your website is absolutely critical because you can’t fix what you don’t know. Make sure that Google Analytics is up and running once your site has been created. Track those who visit your website and use that information to determine better keywords, resolve complications and basically, “iron-out the irregularities”. To install Google Analytics, go to Google.com/Analytics and sign up. Once your site has been configured, paste the Google Analytics tracking code into it.
- Focus on On-Page SEO
If you are the owner of a brand-new website, it doesn’t have to be a situation where you can only conduct an SEO audit once you need it. Frankly, it is illogical as pre-emptive steps are the key to a long run of success. You may pick keywords for every page and also write title tags (less than 55 characters) to optimize search engine results. Include the year, such as “2018” or terms such as “Top” to make things more relevant. Optimization also includes images and it goes without saying that they add more personality to it. Additionally, you can use tools like Canva to design customized graphics for your articles. Make sure that the images you choose have alt-text that are keyword optimized, and also add target keywords to the first 100 words of your blog post.
Outbound links to reputable sites are also quite helpful in bringing in traffic and the same goes for internal links. You may also add buttons for social media on your site, that would help visitors to share your content on platforms like Facebook.
- Using Long-tail Keywords
Long-tail keywords are those which are extremely specific to the topic and when a potential customer uses these, there is a high chance of them finding you. This equates to more conversions and the best thing is that it’s really easy to find long-tail keywords.
Tools such as Moz Keyword Explorer are particularly good in this regard and you can start off with a phrase or word. Your attention should be on organic clicks and volume, and you should use results which have low difficulty and high volume.
- Landing Page SEO Optimization
Landing pages have an unsurpassed importance to lead generation and sales. More landing pages automatically mean that you get more incoming traffic. Professional layout, colourful graphics and a beautiful theme can enhance the look, but SEO optimization actually helps to convert more customers.
Also add relevant keywords, tags and meta descriptions to fully prepare your landing page for potential customers. You may also add headlines that are catchy and a well-crafted copy, along with a CTA and testimonials. Images are also a big plus to the whole effort.
- Don’t Forget to Create an XML Sitemap
The “Extensible Markup Language” or XML is responsible for listing every URL within a website and then mapping out the site structure and inclusions. Search engines utilize crawlers that carry out website indexing and this is where you need a sitemap.
As crawlers read a huge quantity of data in your page, the sitemap serves to ease the process, making it quick and efficient. With this, your site ranking should improve dramatically. The creation of an XML sitemap should be followed by its submission to the search engine(s) that you prefer.
SEO is an efficient process but one that is quite tricky for newcomers and amateurs. Businesspeople who don’t pay sufficient attention to it are prone to lose more overtime. As one of many smart steps to take before launching a website, it is imperative that you know the different techniques for establishing an efficient SEO strategy for your brand!