An Overview of Google’s Mobile First Index Algorithm
Most people today are using their mobile devices more than their desktop computers to search for products and services on the Internet. The main reason behind this switch in medium is convenience, which hasn’t gone unnoticed by the Giant search engine, Google. As a result, Google has decided to come out with an algorithm that would deliver the most comprehensive and efficient experience for the majority of its users, which are mobile users. Google calls this algorithm Mobile-First Indexing and if you don’t remain updated with this latest tweak from Google, your rank on Google SERP will not only get hampered, but there is also a high chance of you getting blacklisted by Google.
In an age where mobile search is dominatingly overweighing desktop search, it is paramount that you have an in-depth knowledge of the algorithm so that you can prepare yourself in advance.
What is Mobile First Indexing?
According to Google, this algorithm is all about how Google crawls your site.
Google works in a pretty simple way; when you type in a keyword in the query box, the search engine does not search the entire internet on the basis of your query or keyword. What it does is that it crawls the internet to compile a list of websites that are based on your searched keyword.
Google then stores this information in its database which is called index.
With this algorithm in place, Google will now crawl, index and rank websites entirely based on their mobile-first experience. Earlier, all these were typically done by Google based on the desktop’s version of page content, which caused significant issues for mobile users especially when the mobile version of content gets vastly different from the desktop version.
With Google having the highest share of organic mobile search traffic (54%) compared to other search engines, it is more than safe to say that now is the right time for the search engine giant to focus primarily on the experience of mobile users.
What this Algorithm means for You?
From all recent conferences, Google has made it’s position clear on this algorithm as much as possible. The top-brass analysts in Google are adamant that this new indexing will not negatively affect websites that do not have a mobile-friendly design. This mere change will come in light of the fact that mobile-friendly content will come first in their consideration.
This basically means that the structured data on your website will be the same; only there is going to be a slight difference on how you present the data.
So, all of us who have an online address in form of a website, need to make sure that the website is mobile-optimized, before Google rolls in the algorithm.
With mobile-search usage expected to rise to 221 million by 2020, if you have a website that is not mobile-friendly in 2018, it’s embarrassing in itself.
But, if you already have a website that is not just mobile-friendly but mobile-optimized, you still need to make some big and bold decisions. If you wait too long and the algorithm sets in, you can easily get caught in the crossfire if you are not prepared in advance.
First and foremost, you need to make sure that your website is properly optimized, and your content is mobile-responsive, as opposed to just mobile-friendly.
When mobile-friendliness is Google’s top priority, it is mandatory that you change your mindset and start doing stuff on your smartphone that you have been doing previously on your desktop.
This is the only way to get ahead in the era of Google’s Mobile-indexing Algorithm.
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