Why A Digital Marketing Strategy Is A Must For Your Business

by | Apr 9, 2018 | Digital Marketing | 0 comments

digital marketing strategy

What it means to transform your business through digital marketing

One of the basic questions to ask yourself at the start of a business is – where to look for the most effective digital marketing strategy?

This is quite common keeping in mind that most enterprises recognize the vitality of mobile and digital platforms not just to acquire but retain customers. The benefits of digital marketing strategy in your business are absolutely irrevocable!

But, without a plan in place that would engage people, there are a number of issues that come to the fore in this regard.

These are as follows:

  • You have no sense of where you need to go

Experience shows us that without a digital strategy, it is not possible to have a well laid-out strategic goal. The absence of said goals from a digital marketing perspective means that you never devote sufficient resources towards them or assess analytics to determine how close you are to these goals.

  • You will never truly know your targeted demographic

The demand for online services need to be well-researched and you won’t really have a clear idea unless you accept that the dynamics will always vary with different customer profiles and behaviour, marketing communications and competitors. The recommendation is that you can conduct a search gap analysis using Google’s Keyword planner. This will allow you to examine your searchers and their intentions, which will then help you attract them to your website.

  • Competitors will beat you to a greater market share

If you’re not devoting enough resources to digital marketing or you’re utilizing ad-hoc techniques with zero strategic goals, your competitors will automatically gain an advantage over you.

  • Failure in the creation of an effective online value proposition

An online customer value proposition that has been designed to meet different customer needs, will help to encourage existing and even potential customers to stay loyal. Content is an integral element of engaging the audience through channels like blog and social marketing, and therefore, a strong content marketing strategy is essential to your business.

  • Alienation of online consumers

Although digital is considered as the most quantifiable medium, Google Analytics only focuses on the visit volumes and not visitor sentiments. There is a need to utilize user feedback tools to determine weaknesses and deal with them.

  • A lack of integration

The fact that digital marketing actions are carried out in isolation from other departments is a common occurrence, but this is a comparatively ineffective process in the bigger picture. The best way to execute digital marketing strategies is to combine digital media with traditional response channels and media.

  • Don’t underestimate digital channels/platforms

If you allocate less than necessary resources to your e-marketing campaigns, you will suffer a lack of e-marketing specific skills. This will cause problems while effectively responding to competitive threats.

  • Duplication results in waste of time and money

Having enough resources does not automatically mean that you get to utilize them effectively. Large companies with different segments of the marketing department, working with different tools or those assigning different agencies for similar marketing tasks, are where we see the most wastage.

  • You may not find yourself to be quick or agile enough to get ahead

Top online giants like Amazon or Zappos are extremely dynamic in their ideas and implementations. They always make sure to try something new to keep the target audiences interested and involved.

  • A total lack of optimization

Any reputable or responsible company believes in maintaining analytics but sometimes, managers don’t ensure that the teams under them evaluate these and take necessary steps. Proper assessments can mean that there will be a continuous improvement of aspects like social media marketing and search marketing.


What can you do?

You may or may not have a digital marketing strategy at present but remember that benchmarking is critical to compare your current position and where you are potentially headed to. The role of digital marketing strategy in your business is to take your business to new levels of online exposure and understanding.

You can try the following to help your enterprise get started:

  • Begin a separately crafted digital marketing plan that defines the necessary transformation for validating the investment and modifications to your digital marketing.
  • Once you have consent, go ahead and create a detailed digital plan which will be a very important section of the primary marketing plan.


The really good news is that there are hard-set reasons for making a digital marketing strategy to meaningfully influence your clients. A lot of successful businessmen have already integrated digital marketing into their strategies.

For more information on how Digital Marketing can change your business for the better, get in touch with Quantum Marketers today!